2/28/2023 0 Comments Magical words![]() Remember: feelings before facts.Īnother technique is called the But Reversal. One technique is to simply change the word “but” to the word “and.” “Johnson, great job on the project last week and there's just one more thing I want to talk to you about.” It changes the emotion. “Johnson, great job on the project last week, but there's just one thing that I need to talk to you about.” It erases everything that came before it and enhances everything that comes after it. But Tim, I was hoping you could talk about the word “but.”ĭavid: Whatever comes after the word “but” is more important than anything that goes before it. “Because” gives the feeling that there's a good reason coming, and ultimately it influences thoughts, choices, and actions.Īrruda: I love it. ![]() I do a lot of work with corporations and associations to help them find that difference maker.ĭavid: I'm happy to give you the magic words: “yes, but, if, because, someone's name, help, and thanks.” The brain loves to be super-efficient with its processes. I want to see So-and-So.” At the end of our lives, we're going to focus on our connections, not on our collections.Īrruda: As you made this evolution, is most of your work now in the corporate space?ĭavid: Absolutely. While we're sitting on our deathbed, we're not going to say, “Hey, can you please bring me my college degree so I can hug it one last time?” What we're going to say is, “Bring me the people. Over and over, my research comes back to human connection. There were jugglers, fire-eaters, stilt walkers in the hallways during the breaks, but salespeople were showing up too. Other magicians thought, “Tim, how are you doing 350 shows a year without agents?” So I began putting on events. After investing in this guy's program and studying it like it was my job, there was quite a turnaround. ![]() Truth be told, what mattered is that human connection-that element of being able to influence, to sell, to move an audience. I thought having better sleight of hand would make the difference. How did that happen?ĭavid: I saw an ad that said, “Book more gigs, make more money.” So I called the guy up and he told me that in show business, “business” is the bigger word. Arruda: You went from magic to what you're doing now.
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